Facebook Paid Media Performance Dashboard

Overview

Developed a Facebook Ads performance dashboard covering May 2021 campaigns, analyzing 44 conversions across multiple audience segments.

Core Metrics

  • Impressions: 140,145
  • Clicks: 626
  • CTR: 0.45%
  • Conversions: 44
  • Conversion Rate: 7.03%
  • Total Ad Spend: $1,508
  • CPC: $2.41
  • Cost per Conversion: $34

Advanced Insights

  • Device performance comparison (Mobile vs Desktop vs Tablet)
  • Age-based CTR performance (13–17 through 65+)
  • Gender-based reach and engagement
  • ROAS tracking
  • Geographic performance breakdown

Key Findings

✔ Mobile drove majority of conversions

✔ Age segments 45+ showed highest CTR

✔ Cost-per-conversion variability across ad groups

✔ High engagement in specific geographic clusters

Tools

AWS QuickSight · Paid Media Analytics · Campaign Segmentation · ROAS Modeling